FAQ

Frequently Asked Questions

Choosing a marketing partner should feel clear and straightforward. Here are answers to common questions about Pivot Growth House, our services, and how we help businesses grow.

What does Pivot Growth House do?

Pivot Growth House helps businesses improve their online presence, reach potential customers, and turn attention into enquiries. Our services include social media marketing, search engine optimization (SEO), local SEO, answer engine optimization (AEO), generative engine optimization (GEO), and paid advertising.

Who do you work with?

We focus on small and growing businesses, including local service providers, trades, and professional businesses. Based in Niagara, Ontario, we serve clients across Ontario and Canada.

Which marketing package is right for my business?

The right package depends on your goals, existing online presence, competition, and budget. Social media packages support consistent content and brand visibility. Search packages focus on helping customers discover your business online. Our bundles combine both.

We start by discussing your priorities and reviewing your current marketing so we can recommend an appropriate scope.

What is included in your packages?

Each package has a defined monthly scope, such as a set number of social posts, website page improvements, Google Business Profile actions, or answer-focused content assets.

You can review the deliverables on our Packages page. Your service agreement confirms the work included, responsibilities, and any additional costs.

What is a website “page action”?

A page action is a defined piece of work on one website page. Depending on your priorities and agreed scope, this may involve improving existing content, updating headings and metadata, strengthening internal links, or creating a new service page.

We identify the planned action before starting so you understand what will be delivered.

What is the difference between SEO and local SEO?

SEO helps improve how your website can be discovered through search engines. It includes useful content, clear page structure, technical improvements, and relevant internal links.

Local SEO focuses on searches related to a location or service area. It may include Google Business Profile improvements, consistent business information, and content that explains where you operate.

What are AEO and GEO?

Answer engine optimization, or AEO, helps make your content easier to understand and use when people ask specific questions online.

Generative engine optimization, or GEO, focuses on making your business information clear, consistent, and useful for AI-powered search experiences. This can include well-structured service pages, direct answers, and trustworthy supporting information.

Neither service guarantees that an AI platform will mention or recommend your business.

How soon will I see results?

Timing depends on your starting point, competition, website condition, and the services selected. Publishing consistent social content can begin quickly, while meaningful changes in search visibility and enquiries usually require ongoing work.

We establish a baseline, track progress, and explain what has changed so you can assess results over time.

Do you guarantee rankings or leads?

No. Search rankings, AI mentions, and customer enquiries depend on factors outside any agency’s control.

We commit to the agreed deliverables, clear communication, and reporting that helps you understand the work completed and its measurable impact.

How do you measure progress?

We begin with the information available from your website, search presence, and social accounts. Depending on your services and connected tools, reporting may include website visits, search impressions and clicks, enquiries, Google Business Profile activity, and social engagement.

Our reports explain the starting position, work completed, changes observed, and next priorities. Where tracking is missing, we identify what needs to be set up.

Will I need to provide photos, videos, or business information?

Yes. Your knowledge and original material help us create accurate, relevant content. We may request service details, photos, video clips, brand assets, and answers to common customer questions.

If a package includes reels made from client-supplied footage, you will need to provide suitable clips. On-site photography and filming require a separate agreement unless specifically included.

Do I approve content before it is published?

We agree on an approval process during onboarding. This establishes what you review, how feedback is provided, and the deadlines needed to keep work on schedule.

You remain responsible for confirming business facts, offers, prices, and any claims about your services.

Is paid advertising included in the monthly packages?

Advertising management and advertising spend are separate unless your agreement explicitly includes them.

If paid advertising is part of your plan, we confirm the platforms, management fees, campaign scope, and advertising budget before launching.

Do I keep ownership of my website and marketing accounts?

Your business should retain ownership of its domain, website, and advertising and social accounts. Where supported, you provide access through account permissions rather than sharing passwords.

Your agreement explains ownership and usage rights for content and other materials created during the engagement.

Can I change my package?

You can request a package review as your priorities change. We will confirm the revised scope, pricing, and effective date before making changes, subject to your service agreement.

Is there a minimum commitment?

Our standard proposed arrangement is an initial 90-day term, followed by monthly service with 30 days’ notice to cancel. Your signed agreement confirms the terms that apply to your business.

How do payments work?

Payment methods and instructions are confirmed on your invoice. We plan to offer secure online payments through Stripe and payment by Interac e-Transfer.

Monthly service fees are payable in advance according to your agreement. Applicable taxes and any separately approved costs are identified on your invoice.

How do I get started?

Visit our Contact page and tell us about your business, location, and goals. We will discuss your current marketing and recommend a practical next step.

Ready to discuss your goals?
Contact Pivot Growth House